CYPU
Logo Design for СУРИ — A Family Brand Inspired by Freedom, Joy, and Life
philosophy
design
СУРИ: A Modern Logo Inspired by Life’s Core Values, Blending Nature’s Symbolism with Contemporary Design
The СУРИ project involved creating a logo for a family-owned clothing brand rooted in a deep philosophical concept. The brand’s name, СУРИ, represents a way of life centered around four core values:
С — Свобода (Freedom)
У — Удовольствие (Pleasure)
Р — Радость (Joy)
И — Интерес (Interest)
The goal was to translate this meaningful philosophy into a modern and visually compelling logo that would resonate with the brand’s audience while maintaining a timeless appeal.
The design draws inspiration from nature, using the tree as a central symbol representing life, growth and connection. The tree's crown and roots are formed of circles, symbolizing energy, continuity and harmony. This circular motif also reflects the cyclical nature of life and the interconnectedness of the brand's core values.
Despite the deep philosophical undertones, the logo maintains a contemporary aesthetic. Clean lines, balanced proportions, and a minimalist approach ensure the design feels modern and versatile, suitable for various applications—from clothing tags to digital platforms.
