Positive Hack Days

The Positive Hack Days 2024 project involved creating a comprehensive design concept for one of the world’s largest cybersecurity forums, held at Luzhniki Stadium in Moscow. The goal was to develop a visually striking and immersive experience that reflected the event’s high-tech nature while engaging attendees and reinforcing its reputation as a leader in cybersecurity innovation.We began by crafting a bold and futuristic visual identity, using a dynamic color palette to evoke a sense of technology, security, and innovation. The design incorporated line elements, illustrations and 3D digital-inspired elements, symbolizing the complexity and precision of cybersecurity. It was like a visual identity constructor.Branding extended to all touchpoints, including signage, wayfinding, merchandise, and digital assets and was prominently featured across all materials, ensuring a cohesive and recognizable identity.The final design successfully transformed Luzhniki Stadium into a cutting-edge hub for cybersecurity professionals, enthusiasts, and innovators. The immersive environment and attention to detail enhanced the attendee experience, fostering collaboration and knowledge-sharing.‍

Creative Director — Eugeny Brovkin
Art Director — Anton Kuzin
Creative Designer — Elena Narendere (Kurguzova)
Illustrator — Ilya Gorev
3D-designer — Timofey Litovchenko
Technical Designers — Nikolay Makarov, Timofey Litovchenko